Nth PARTNERS

AFFILIATE & PERFORMANCE MARKETING

Partnerships, brokered and built.
Nth Partners is a partnerships consultancy run by Derrick Hernandez. I spent 9+ years running affiliate programs from the advertiser side. Now I work every side of the deal: brands building programs, publishers placing traffic, and networks filling their books.

WHY "NTH"?

In math, n is the variable.

It stands for whatever number it takes. That's the commitment behind the name: however many calls, partners, or iterations a deal requires, I go to the nth degree to get it done.

WHAT I DO

Senior expertise, hands-on execution.

I work as an extension of your team to identify new opportunities, build the right relationships, and turn partnerships into measurable growth — without adding headcount. I also build my own tooling for recruitment, outreach, and reporting, so the work scales without adding hours.

SERVICES

Six services. One operator.

01 Partnership Strategy & Audits

An operator's review of your program: partner mix, commission structure, gaps, and where the growth is actually hiding. I've rebuilt programs from the inside — including a platform migration and relaunch that took a program to 1,700+ partners, nearly 8x where it started.

02 Program Builds & Relaunches

Starting from zero, or starting over: platform selection, commission models (CPA, CPL, flat-fee sponsorship, hybrid), recruitment, and activation — the same playbook I've run in-house for B2B SaaS and hosting brands, including a tiered CPA rebuild that produced double-digit conversion lift.

03 Deal Sourcing & Matchmaking

The broker lane: I connect publishers and media buyers with the advertisers and networks that fit their traffic — and advertisers with quality volume they can't source from the inside.

04 Commercial Negotiations

I sat on the advertiser side of the table for nine years. I know which terms they'll fight for, which they'll trade, and where a deal clears for both sides.

05 Partner Recruitment & Activation

Recruitment funnels and long-tail activation that turn dormant partner lists into producing partners — not just bigger lists. In one program, ~90 dormant affiliates started producing again.

06 Traffic Quality & Fraud Review

Nine years evaluating traffic from the buyer's chair. I'll tell you which deals are worth taking and which traffic to walk away from.

HOW IT WORKS

Five steps. No handoffs.

01 Audit

I go through your program, partners, and numbers to find what's working, what's leaking, and where the upside is.

02 Match

I pair the right sides together: advertisers matched to traffic that fits, publishers matched to offers that pay.

03 Structure

Payouts, models, and terms set so the deal works for both sides — and holds after launch.

04 Launch

Partners go live with links, assets, and clear expectations. No silent starts.

05 Optimize

I track production and adjust terms, partners, and payouts so the numbers keep moving up.

No list of intros and a goodbye. I stay on the deal from the first call until the partner is producing.

WHO I WORK WITH

Whichever side of the deal you're on.

Brands & Advertisers

Launching a program, or stuck with one that's plateaued? I've run the program you're trying to build. I audit what's there, fix the structure, and recruit the partners who actually move it.

Publishers & Media Buyers

You've got the volume. I've got the advertiser relationships and nine years of knowing what they'll pay for. I place your traffic where it earns the most, then negotiate terms so it keeps earning.

Affiliate Networks

I've been the advertiser your AMs were pitching, so I know what gets approved and why. I bring relationships that fit your book and clear the first review.

Agencies & Platforms

Need affiliate depth for a client without hiring for it? I plug in as part of your team for audits, recruitment, and deal support, scoped to the engagement.

THE TRACK RECORD

Nine years, by the numbers.

In-house at ActiveCampaign, InMotion Hosting, Liquid Web, and Bluehost.

1,700+ partners in a program I rebuilt and relaunched, nearly 8x where it started

Seven figures in affiliate revenue driven

~40% of a six-figure-monthly program's revenue, driven personally

Millions a year in program revenue under my leadership, with a team of four affiliate managers

4 partnership models designed and run: CPA, CPL, flat-fee sponsorship, and hybrid

CONTACT

Ready when you are.

Tell me what you're working on — a program to build, traffic to place, or a deal to structure. I reply personally, usually within one business day

© 2026 Nth Partners. All rights reserved.